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Huanyu Entertainment has created four advertising forms, including original photo stickers, final-episode photo stickers, post-credit scenes, and entire drama dynamic corner marks, for the Story of Yanxi Palace.
The original advertising styles used for the Story of Yanxi Palace have brought a new life to advertising and has broken the boring traditional, dialogue-based forms, by integrating plots and creative materials that are popular with young people such as rap, street dance, and embroidery.
In addition to the above mentioned four advertising forms, another new form has been adopted for The Legend of Hao Lan, portrait screen transition videos. This advertising form not only brings something new to the credits but also enriches advertising content.
Portrait screen transition videos
Definition:Use leading roles to shoot creative videos for brands. Those videos will be played during broadcasting.
Performer:starring actors or actresses
Time:15 seconds
Original posts
Definition:Retain character relationships in the drama and shoot side stories.
Performer:Supporting roles
Time:45 seconds
Dynamic Corner Marks
Definition:Use portraits of those in leading roles to make creative rollover advertisements including brand information.
Performer:Production team
Time:2 seconds
Post-credits scenes from the Story of Yanxi Palace.
Definition:Shoot or record creative videos for some brands with main starring actors or actresses from the TV drama. Such videos will be played in a landscape mode before broadcasting the Story of Yanxi Palace.
Performer:Production team
Time:12 seconds
Final-episode Photo Stickers
Definition:Shoot or record creative videos for some brands with starring actors or actresses in this TV play. Such videos will be played in a landscape mode before the Story of Yanxi Palace.
Performer:starring actors or actresses
Time:8 seconds
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Original Photo Stickers from the Story of Yanxi Palace.
Definition:Shoot or record creative videos for some brands by using stars from the TV drama. Such videos will be played in a landscape mode before airing the Story of Yanxi Palace.
Performer:Starring main actors or actresses
Time:8 seconds
Huanyu Entertainment has been committed to cooperating with famous brands, such as Poetic Oriental Beauty, Meet Fresh, KFC, Pizza Hut, Luckin Coffee, Guerlain, Suning E-commerce, Quanyou Furniture, Mageline, Hanajirushi, and Whisper, on interactive marketing activities that involve clothing, food, shelter, and travel.
- Development of derivates
- Cooperation
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Huanyu Entertainment has worked with many brands to co-produce peripheral and co-branded products related to the Story of Yanxi Palace and The Legend of Hao Lan. It has also cooperated with other brands to carry out online and offline marketing activities and has created many co-branded products, which are rich in cultural value, collectible value, and commercial value.
欢娱影视联合方元·老细金携手壹起发扬和传承非遗文化《延禧攻略》富察皇后十八子手串造型甄选于【清宫后妃首饰图典】，纯银质背云、坠脚、隔片采用国家级非遗工艺【花丝镶嵌】官方售价1380元，上市仅两月，在线线下销售破2000余条。 
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欢娱影视联合方元·老细金携手壹起发扬和传承非遗文化《延禧攻略》富察皇后十八子手串造型甄选于【清宫后妃首饰图典】，纯银质背云、坠脚、隔片采用国家级非遗工艺【花丝镶嵌】官方售价1380元，上市仅两月，在线线下销售破2000余条。
- Clothing exhibition
- Cooperation
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Huanyu Entertainment has worked with many brands to co-produce peripheral and co-branded products related to the Story of Yanxi Palace and The Legend of Hao Lan. It has also cooperated with other brands to carry out online and offline marketing activities and has created many co-branded products, which are rich in cultural value, collectible value, and commercial value.
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Huanyu Entertainment is willing to cooperate with you to develop cultural inheritance and commercial value.
We also hope that we will jointly explore new models for business cooperation via films and TV dramas.