TV series derivatives of Huanyu Entertainment Co., Ltd. +Brand of another industry, Cross-boundary cooperation brings mutual benefits

Improve the brand propagation through the dissemination of Arsenal Military Academy

Arsenal Military Academy is not only eye-catching on the steam media platform and social media but also attracts various business partners. Ctrip, SuningEBuy and Wang Laoji have their products advertised by stars in photo sticker advertisements at the beginning of Arsenal Military Academy. The advertisement is bound with the plot and caters to the young audience to have the best brand propagation.

SuningEBuy photo sticker advertisement broadcast by stars

In joint marketing, Arsenal Military Academy ×Photoshop everyday face swap app, NetEase LOFTER Arsenal Military Academy derived works competition and Xiaoju car rental ×Arsenal Military Academy special offer were launched online to let users engage in interaction with the plot and lead the traffic to the apps through the popularity of the TV series. Chuxin Liquor, a brand new sauce-flavor liquor of Maotai county has launched customized liquor with Arsenal Military Academy, fully takes advantage of dissemination and issuing of the TV series, integrates TV series IP sources and forms a closed loop of commercial patterns.

Arsenal Military Academy × Photoshop everyday face swap app pictures

Arsenal Military Academy × Chuxin customized liquor

“One core and two circles” strategy of Huanyu Entertainment Co., Ltd. takes content as the core, and the company devotes itself in the circle of IP incubation and processing, launching various customized products with cultural value, collection value and commercial value with the TV series. These customized products include Arsenal Military Academy × Nanjing IC card, and there will be Arsenal Military Academy × Guangzhou IC card, Arsenal Military Academy × Wuhan IC card in the future. Themed products of Arsenal Military Academy are jointly launched online with iQiyi i71 and Shanxi company, and they are sold in iQiyi mall and Shanxi themed store on Taobao.com.

Arsenal Military Academy ×Nanjing IC card

Themed products of Arsenal Military Academy were sold online in iQiyi mall and Taobao.com

Huanyu seeks diversified cooperation to jointly inherit and carry forward intangible cultural heritage

Commercial cooperation in diverse forms is what Huanyu Entertainment Co., Ltd. is looking for. As early as Story of Yanxi Palace was on broadcast, Huanyu Entertainment Co., Ltd. launched Mid-autumn festival Durian flaky pastry and flaky meat pastry with KFC, creating the “IP authorization+ actor authorization+ TVC” advertisement marketing. Guerlain launched three shades of lipstick that beauties in Story of Yanxi Palace wore when the drama was popular, and the comments on it flooded the screens and interacted with actors and actresses to have limited edition box valued over RMB 6000 sold out immediately when it was on sale in Guerlain flagship store.

Huanyu Entertainment Co., Ltd.× KFC “IP authorization+ actor authorization + TVC” new advertisement marketing pattern

Guerlain launched three shades of lipstick with Story of Yanxi Palace

Besides the improvement of commercial values, development of themed products of Huanyu Entertainment Co., Ltd. pays more attention to the inheritance of excellent traditional Chinese culture. Taken Story of Yanxi Palace as the core, Huanyu Entertainment Co., Ltd. launched the bracelet made of 18 pipal tree seeds of Queen Fuca hala according to the design in Jewelry of the Empress and Imperial Concubines in the Collection of the Palace Museum with Fine Traditional Filigree Jewelers. Ying Luo series of Poetic Oriental Beauty Photography Studio and Haolandian·ceremonial dress of the Queen of Fascinating Chinese Style Photography Studio let the audience experience the traditional Chinese costumes in Story of Yanxi Palace and The Legend of Haolan.

Huanyu Entertainment Co., Ltd. × Fine Traditional Filigree Jewelers launched the bracelet made of 18 pipal tree seeds of Queen Fuca hala

Ying Luo series of Poetic Oriental Beauty Photography Studio

Ying Luo series of Poetic Oriental Beauty Photography Studio

Multiple cities hold off-line cultural events and create TV series production industrial chain

Huanyu Entertainment Co., Ltd. has cooperated with many brands and cities to exhibit exquisite costumes, decorations and props in the TV series, where the visitor volume of Beijing Immersive Exhibition of Story of Yanxi Palace is as much as over 140,000 within half a month and the average visitor volume per day reaches 6800. Exhibitions of Story of Yanxi Palace have been held in Singapore, Macau, Shanghai and Hengdian. “Symposium of Inheritance of Intangible Cultural Heritage” was held after “Discovery of Chinese embroidery” exhibition in Macau and it brought the visual aesthetics in TV series to more people.

Beijing Immersive Exhibition of Story of Yanxi Palace

Bund 22, Shanghai, The Fashion Aesthetics Exhibition of Yanxi Palace

“Symposium of Inheritance of Intangible Cultural Heritage” after “Discovery of Chinese embroidery” exhibition in Macau

Story of Yanxi Palace: Aesthetics Deconstruction is on sale in Hongkong SDX Bookstore and Taiwan SDX Bookstore, and tints the publishing market with the aesthetics hue of intangible cultural heritage.

Story of Yanxi Palace: Aesthetics Deconstruction and themed notebooks are on sale in SDX Bookstore

The commercial cooperation of Huanyu Entertainment Co., Ltd. includes advertisements on video platforms, IP joint marketing, IP themed products and cultural exhibition. It aims to improve the commercial value and market clout of TV series, extends the cultural industry chain of TV series and drives the inheritance of excellent Chinese traditional culture through the influence of the TV series. With a “seriousness, attention, ingenuity and innovation”, Huanyu Entertainment Co., Ltd. will persist in producing works with social value and high quality in art, which takes content as its core.